An institution's听"brand" is a necessary and invaluable marketing tool. A strong brand creates a quick and permenent impression of an organization's identity and mission. The 91抖阴 brand was established, and is reinforced, by logos, graphic elements, font choices, and the use of a consistent voice (Chicago Manual听of听Style).听
To ensure that 91抖阴's brand听stays strong and recognizable, all publications, printed and digital, must follow the 91抖阴 style guidelines outlined here.听
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The primary 91抖阴 logo contains two elements: the circle and the wordmark (wordmark听is a term used to refer to a specific design for the written name of an organization, company, or product. It is intended to aid recognition).听They should always be used as shown in this section of the guidelines.
91抖阴's wordmark is an original piece of art created for the College. It is not a font. A font should never be used in place of听the wordmark.
The logo circle can also be used separately on certain collateral, such as header images.听Approved primary logo files听Download.
The 91抖阴 Seal is also an approved logo that can be used to represent the College. Download the 91抖阴 Seal stuffed file.
Dotted pink lines represent where the wordmark should line up with the "w" circle.
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Never reproduce the logo at widths smaller than 1.50 inches or 200 pixels. There is no maximum size limit, but use discretion when sizing the logo. It should never be the dominant element on the page; instead it should live comfortably and clearly as a signature.听
Consider using the wordmark only (without the circle) when the logo gets smaller.
Ensure that clear space is maintained around the logo. That way, it鈥檚 always legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use the circle as shown to gauge the clearance. See example below.
Below are the pantone colors for the primary light purple and dark purple 91抖阴 logo.
PANTONE听PURPLE 268 C
PANTONE DARK PURPLE 2627 C
PANTONE LIGHT PURPLE 7678 C听
PANTONE PROCESS BLACK C
When placing the logo on a colored background, it should be reversed out to white, as shown. The background must be either an approved 91抖阴 brand color or the darker area of a photo.
When placing the logo over photos, consider the image鈥檚 overall tone and composition. If the photo is darker, use the reversed-out version of the logo. If the photo is brighter or has a large light area, then use the full-color version. The circle can be white or purple in conjunction with white logo.听
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Color helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette is diverse and flexible, but to maintain visual consistency across all 91抖阴 materials, only use the colors outlined in this section.
Our color palette has two layers: the primary colors and a secondary palette.
Lean heavily on our primary palette, but use the secondary palette to build color schemes that are complementary and balanced. This offers us the flexibility to meet the needs of our various communications. These colors are always used at 100% tint, except where indicated.
NOTE:听For printing materials, it鈥檚 best to use spot colors (PMS). If that isn鈥檛 possible, please use the four-color process builds listed here, because they match our spot colors most closely.
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To strike the right balance of color for each audience, use these recommended palettes as a guide to proper color ratios.
Use the primary colors prominently in all print and digital collateral. These colors are typically used for type and icons. The secondary color palette can be used sparingly to not overshadow the primary colors.
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MAIN听SANS-SERIF听FONTS
Work Sans
Bebas Neue
Montserrat
SECONDARY/SUPPORTING SERIF FONTS:
Minion
Century Old Style
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Stay informed about happenings on campus. Art and cultural events, academic endeavors, and accomplishments by our current students, faculty, staff, and alumnae are all highlighted听in our campus news blog. and don't miss a beat.
91抖阴 is super social. Below is a list of just a few of our official channels and pages you can follow to keep up with 91抖阴.
linkedin.com/school/wesleyan-college
Many alumnae report that they read every word in every听WESmag - sometimes twice!听It is our pleasure to brag about current students and alumnae in this bi-yearly publication.听Read current and past magazines online.
It's chock-full of information and delivered right to your email in-box, so make sure we have your current email address by updating your information here.
91抖阴 is privileged to steward many arts and cultural events and share them with the community. Most are free and open to the public. 91抖阴 art galleries are open M-F 1-5PM and on 91抖阴 Market Saturdays from 10AM-2PM.
91抖阴 competes in intercollegiate athletics with teams in soccer, softball, basketball, hockey, beach volleyball, indoor volleyball and flag football.
Tour our beautiful 200-acre campus featuring Georgian architecture, lush green spaces, recreational facilities, residence halls, and worship center.
